
FORE:As the conversation began the Deacon had passed out with a bucket to go to the creek for water for the cow. He now came back, set the bucket down in front of the cow, and began, from force of long habit in caring for his stock, to pick off some burs, and otherwise groom her.
Published Aug 28.
TWO:The day was bright and sunny, and the boys were propped up, so that they could look out of the windows and enjoy the scenery. That they were nearing home made Si nervous and fidgety. It seemed to him that the train only crawled, and stopped interminably at every station and crossing. The Deacon became alarmed lest this should unfavorably affect him, and resorted to various devices to divert his mind. He bought a Cincinnati Gazette, and began reading it aloud. Si was deeply interested in all the war news, particularly that relating to the situation at Chattanooga, but he would not listen to the merits of Spalding's Prepared Glue."I'm goin' down there," he said, after a moment's deliberation. "Providence has sent me on this job, and intends I shall do it right, which I kin by goin' down there. Providence'll take care o' me while I'm goin'. Same time, Providence expects me to show gumption, by not exposin' myself any more'n possible."
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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